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Required Reading
Everybody needs a reading list. And here’s one for you. We’ll update it as we come across must-read material. The Clean Tech Revolution — An excellent place to start to get a better understanding of...
View ArticleAre You Really Ready to be Green?
You see the interest in green goods and energy efficiency—and it’s no stretch to think that you can market some energy-saving electronics systems or promote your own company as being green. That’s...
View ArticlePromoting Laziness … Environmentally
I have to admit, I wasn’t too keen on perusing author Josh Dorfman’s book, The Lazy Environmentalist (2007, Stewart, Tabori & Chang), or his more recent The Lazy Environmentalist on a Budget (2009,...
View ArticleThe Tipping Point for GreenTech?
We here at GreenTech Advocates want to make green technology and energy efficiency something everyone is interested in. And if you’re reading this, you should too. But in many cases the contagious...
View Article7 Keys to a Building a Successful Green Company
You can’t just say you’re green and expect to be so. “The role of an individual enterprise led by a visionary entrepreneur has now become critical,” writes Jonathan M. Estes in book, Smart Green: How...
View ArticlePsyching Out the “Apathy Gap”
At a green venture capital conference in Boston last week, a panelist made a point about the challenges of selling energy efficiency services and products in the residential market. He said the Shelton...
View ArticleGo Green and Prosper
Can you really care about the state of our Earth, while taking a practical approach to solving our problems with technology? Alex Steffen believes so. Steffen has said that to be antitechnology in this...
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Diversify Your Network to Make Your Green Biz Ideas Work
How do we change from doing business focused in one area, say home electronics or audio/video or solar installations, and move toward something like selling and installing energy management and green...
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